Vitamin D portal light
During winter in the Arctic circle daylight hours decrease to zero. Without natural light the population of Tromsø in Northern Norway risk becoming vitamin D deficient and already report difficulties sleeping in winter months.
Lette Opp (Translates to 'Lighten Up') is a portable vitamin D lamp that transfers natural light from and too anywhere in the world. The main brand approach is to keep the population positive and spread awareness of mental health.
Brief: A theoretical project to create a brand for an exciting technological innovation (Teleportation portal) that will change the world.
The images below are visualisations of the packaging, product, and guerilla marketing assets.
Large glowing arch: A spectacle to engage the population of the local town. The more people that stand under it, the brighter it gets. The aim is to familiarise people with natural light technology.
Video Advertisement: Keeping with the theme of the brand, the video below gives a rough idea of how the advertisement would look and what tone of voice it would have.