CONCEPT PACKAGING DESIGN
To create a brand of luxury tortilla chips for M&S. A lot of research went into looking at the history of Mexican tradition and art patterns.
The shape of the boxes is a reference to the Mexican pyramids. And the patterns represent the Aztec symbols for seasons and weather patterns.
The box is multi-purpose and opens up into a bowl shape, the lid acts as a pot for the sauce.
CONCEPT MOCK UPS