MARKETING AN UNREMARKABLE OBJECT

MARKETING A SPOON

BRIEF:

To create a marketing campaign for a spoon that appeals to 30 year old women. Also looking at the ways in which this audience can interact with the marketing and what platforms would position the adverts appropriately.

CONCEPT:

The bright colours are meant to make the products stand out in tube stations and the magazines. The colours mimic that of those found in women's magazines/women's products. The copywrite has been created using common phrases and from quotes of famous films that the audience would understand.

The adverts promote the spoons uses and their benefits, the adverts are linked to 'John Lewis Essentials' as this links to the age of the target audience who are mainly looking for products that are essential to starting a family or building a household.